Last Updated: 14th April 2025
1. Introduction
Welcome to the website of (“we”, “us”, “our”). We are committed to protecting and respecting your privacy.
This policy explains how we collect, use, store, and protect the personal data you provide to us when you use our website (), in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully to understand our practices regarding your personal data. By using our website, you acknowledge the data processing practices described in this policy.
We aim to be clear and transparent. If you have any questions, please contact us using the details below.
2. Who We Are (Data Controller)
The data controller responsible for your personal data collected through this website is:
Business Name: RMS ELECTRICAL (SOUTH COAST) LTD
Address: 7 Station Road, 1st Floor Office, New Milton, Hampshire, United Kingdom, BH25 6HN
Contact for Data Protection Queries: [email protected] or 07825 994541
3. What Information We Collect About You
We may collect and process the following types of personal data about you:
Information You Give Us: Contact Details: Your name, email address, phone number, home or business address (when you fill in our contact form, request a quote, or communicate with us directly).
Enquiry/Quote Details: Information you provide about the electrical services you require.
Information We Collect Automatically: Technical Data: Your Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and device type.
Usage Data: Information about how you use our website, such as which pages you visit, how long you stay on them, what you click on, and the website you came from (referral source). This data is often collected using cookies and similar technologies (see Section 5 below).
We only collect data that is necessary for the purposes outlined in this policy (data minimisation). We do not collect any ‘special categories’ of sensitive personal data (such as health, race, or religion) through this website.
4. How and Why We Use Your Information (Purposes and Lawful Basis)
We use your personal data only when the law allows us to. We must have a lawful basis for each way we use your data. Here’s how we use your information and our reasons:
Purpose of Processing
Types of Personal Data Used
Our Lawful Basis
To respond to your enquiries via our contact form
Contact Details, Enquiry/Quote Details
Legitimate Interests (to respond effectively to potential customer queries)
To provide you with a quote you requested
Contact Details, Address, Enquiry/Quote Details
Necessary to take steps at your request before entering into a contract
To schedule and carry out agreed electrical work
Contact Details, Address
Necessary for the performance of a contract with you
(Optional: If you take online payments) To process payments
Contact Details, Address, Payment Information (via secure third-party gateway)
Necessary for the performance of a contract with you
To improve our website and ensure it works effectively
Technical Data, Usage Data (often aggregated/partly anonymised)
Legitimate Interests (to monitor, maintain, and enhance our website)
(Optional: If you send marketing emails) To send marketing updates (only if you opt-in)
Name, Email Address
Consent
To comply with legal and regulatory obligations
Contact Details, Address, Transaction Details (as required)
Legal Obligation
Export to Sheets
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
5. Cookies and Website Analytics
Our website uses cookies and similar technologies to distinguish you from other users, provide functionality, and help us understand how our site is used.
What are Cookies? Cookies are small text files stored on your device when you visit websites.
Types of Cookies: We use: Strictly Necessary Cookies: Essential for the website to operate securely and correctly. These do not require your consent.
Analytics/Performance Cookies: Help us understand how visitors use our website (e.g., using Google Analytics) so we can improve it.
[Functionality Cookies – if applicable]
[Advertising Cookies – if applicable]
Your Consent: For all cookies that are not strictly necessary, we need your informed consent before we place them on your device. We request this consent via a cookie banner when you first visit our site. You have the choice to accept or reject non-essential cookies. Rejecting must be as easy as accepting.
Continuing to browse does not count as consent. You must take a clear action (e.g., clicking “Accept”).
You can change your cookie preferences at any time via. Withdrawing consent is easy and will stop future non-essential cookies from being set.
Google Analytics: We use Google Analytics to gather statistics about website usage. This involves sharing usage data (like your IP address (which we may anonymise), pages visited, device type) with Google.
Google acts as our data processor. Their use of data is governed by their terms and privacy policy.
Data may be transferred to servers outside the UK (usually the USA). Google uses approved safeguards like the UK Extension to the EU-U.S. Data Privacy Framework and Standard Contractual Clauses to protect your data.
You can opt-out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on: [Link to Google Analytics opt-out page].
Our lawful basis for using Google Analytics cookies is.
For more detailed information about the specific cookies we use, please see our separate Cookie Policy.
6. Data Security and Retention
Security: We are committed to ensuring your information is secure. We have put in place appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, use, alteration, or disclosure. Measures include.
Retention: We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Data related to enquiries or quotes not leading to work will be kept for.
Data related to completed work and customer records will be kept for after the work is finished to comply with legal obligations (e.g., tax) and address potential claims or warranty issues.
Analytics data is retained for within our analytics tool.
Data processed under consent (e.g., marketing lists) is kept until you withdraw consent.
Once data is no longer needed, it will be securely deleted or anonymised.
7. Sharing Your Personal Data
We do not sell your personal data. We may share your data with trusted third parties only when necessary for the purposes outlined above, including:
Service Providers: Companies that help us operate our website and business (e.g., website hosting provider [Name if desired], email service provider [Name if desired], payment processor [Name if desired], analytics provider (Google)).
Professional Advisors: Lawyers, accountants, insurers, etc., when necessary.
Legal Authorities: If required by law, court order, or for crime prevention.
[Other categories, e.g., Delivery Couriers if relevant]
We require all third parties to respect the security of your personal data and treat it in accordance with the law. We only permit them to process your data for specified purposes and in accordance with our instructions.
International Transfers: Some of our third-party providers may be based outside the UK (e.g., Google Analytics in the USA). If we transfer your data outside the UK, we ensure a similar degree of protection is afforded to it by using legally approved safeguards, such as UK Adequacy Regulations, the UK International Data Transfer Agreement (IDTA), or Standard Contractual Clauses (SCCs), or reliance on frameworks like the UK Extension to the EU-U.S. Data Privacy Framework.
8. Your Data Protection Rights
Under UK data protection law, you have rights regarding your personal data:
Right to be Informed: To know how we use your data (as explained in this policy).
Right of Access: To ask for a copy of the personal data we hold about you.
Right to Rectification: To ask us to correct inaccurate or incomplete data.
Right to Erasure: To ask us to delete your data in certain circumstances.
Right to Restrict Processing: To ask us to limit how we use your data in certain circumstances.
Right to Data Portability: To receive your data in a usable format and transfer it to another organisation in certain circumstances.
Right to Object: To object to us processing your data where we rely on legitimate interests (or for direct marketing, which is an absolute right).
Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details in Section 2. We will respond to your request within one month (unless complex). Requests are usually free. We may need to verify your identity first.
9. Right to Complain
If you are unhappy with how we have handled your personal data, please contact us first. If you are still not satisfied, you have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO). You can find their contact details at www.ico.org.uk.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted on this page, and the “Last Updated” date will be revised. We encourage you to review this policy periodically.
